Digital Marketing Specialist, Web

Are you passionate about leveraging digital marketing and website management to drive brand digital presence?

Do you thrive in a dynamic, fast-paced environment and enjoy creative problem-solving?

If you excel at crafting compelling web content, optimizing digital experiences, and ensuring seamless website performance, we want you on our team!

THE OPPORTUNITY

Scenic Luxury Cruises & Tours and Emerald Cruises are seeking a Digital Marketing Specialist to support the Scenic and Emerald Cruises Canadian websites by maintaining and updating content, ensuring it is accurate, consistent, and aligned with brand standards. Reporting to the Digital Performance Marketing Manager, this role is essential to executing digital campaigns, website updates, and ongoing marketing activities.

The ideal candidate is detail-oriented, proactive, and organized, with a strong sense of ownership over their work. They thrive in a collaborative environment and are passionate about delivering a seamless and engaging online experience.

KEY RESPONSIBILITIES

• Maintain and update content on Scenic and Emerald Cruises Canadian websites, including landing pages, blogs, and promotional content.
• Coordinate website updates with the global web team to ensure consistency and adherence to brand standards.
• Implement content updates based on briefs from Directors and other stakeholders.
• Assist with SEO efforts such as on-page optimization and blog publishing.
• Support email marketing by coordinating with CRM specialists on campaign implementation and taxonomy management.
• Monitor website performance and report any issues for resolution.
• Ensure updates are executed accurately and on time to support marketing campaigns.

REQUIREMENTS

• A degree or diploma in marketing, communications, or a related field.
• 1-2 years of experience in website content management or digital marketing.
• Basic CMS experience (Sitecore preferred but not required, Wordpress is a plus).
• Understanding of SEO and digital marketing best practices.
• Basic UX knowledge is an asset.
• Strong organizational skills and attention to detail.
• A proactive approach to problem-solving and ownership of tasks.
• Eagerness to learn and adapt to complex software.
• A portfolio showcasing web content or development work will significantly strengthen your application.

Why Choose Scenic Group?

Scenic Group is an equal-opportunity employer offering a competitive compensation and benefits package including:

• Salary Range: $50,000.00 to $53,000.00 (commensurate with experience)
• Four weeks vacation.
• A generous health and wellness account.

Scenic Group is a global leader in luxury river and ocean cruising, proudly operating internationally renowned brands Scenic Luxury Cruises & Tours and Emerald Cruises. For almost 40 years, Scenic Group has redefined the travel experience, delivering unparalleled luxury and adventure to discerning travellers worldwide. With our Vancouver-based sales and marketing office, we serve as the hub for promoting our award-winning river and ocean cruises to Canadian travel agents and guests. This position is open to all qualified applicants who are legally entitled to work in Canada.