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Digital Marketing Specialist

We are seeking an experienced Email & Digital Marketing Specialist to join the Scenic family of brands. You will be responsible for building the strategy and managing the execution of your email marketing campaigns for both Scenic Luxury Cruises and Emerald Waterways. Specific initiatives include email, landing pages and social media promotion to successfully drive leads. We are looking for a creative minded individual, who enjoys a fast-paced entrepreneurial environment and has a passion for solving problems to produce results. The successful candidate will be able to demonstrate an exceptional talent for writing digital content—compelling subject lines, succinct body copy, landing page and CTA-focused language. You’ll have an interest in analytics and enjoy constantly testing and optimizing to increase results.

·         Create and execute email marketing campaigns, including database segmentation, template design, copywriting, calls-to-action, scheduling, tracking and performance analysis

·         Manage end-to-end production process for email campaigns and landing pages

·         Segment lists based on target audience and behavioral data

·         Measure results and optimize lead nurturing to convert leads

·         Plan, implement, analyze and improve marketing strategies

·         Optimize results for email campaigns by testing subject lines, creative and copy

·         Implement email marketing best practices

·         Build and execute social media campaigns

·         Monitor and manage social media conversations

·         Manage and communicate campaign calendar

·         QA all emails, landing pages and social posts, ensuring content is accurate

 

·         Minimum 2 years email marketing experience (luxury travel industry experience a plus)

·         Bachelor degree

·         Exceptional, confident writer

·         Strong understanding of email marketing best practices

·         Proficiency in email marketing and marketing automation platforms

·         Outstanding project management skills

·         Ability to work under pressure, meet deadlines and handle multiple projects simultaneously

·         Intermediate HTML and Photoshop skills

·         Advanced Excel experience preferred

·         Strong cross-functional and team collaboration skills

·         Excellent communications skills

·         Highly organized and detail-oriented

·         Outstanding analytical skills and solving abilities

-         Relocation assistance no available for this position

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